Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
Video-mapping effect is projected from one or more projectors, placed in front of the illuminated object (building). More projectors may be combined together to cover larger surfaces and audio system may be included to achieve more impressive effect. Production of video-mapping shows takes many months and the result is usually presented at one night events, such as New Year’s Eve celebrations, product launches, city anniversaries etc. Commonly used projectors and additional required equipment can not be left outdoors without large shelters and permanent staff attendance. Opposed to that, LumiTRIX Typhoon projectors are small, versatile units combining many original features with simple plug&play functionality. With a unique set of innovations in one smart product, LumiTRIX is revealing a new market niche and opening doors towards new business models based on long term video-mapping illumination.
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